Our Categories

Weight Loss Supplements

We offer a unique range of weight loss supplements with products from top brands and of course our own Body & Fit products.

Shop now

Smart protein

Check out our range of protein-rich products that are low in sugar. Surprise yourself! Our Smart range opens up a world of new options.

Shop now

Smart bars / drinks

We developed a range of tasty, healthy bars to snack on at home, the gym or on the go. High in protein, perfect for a calorie-conscious diet!

Shop now

Low-calorie meals

Complement your workout and your nutrition plan with low-calorie meals. You’ll be astonished at our range of low-cal meals!

Shop now

Weight Loss Bundles/Plans

Do you want to lose weight, but don't know where to start? Then have a look at one of our plans. Compiled by dieticians and personal trainers and is accessible to everyone.

Shop now

Our newest products

We’re always on the move! This means listening to feedback, developing the best new weight loss products, and putting them in your hands.

Shop now


Stay up to date with recent news, advice and weekly offers