Privacy Policy

Privacy statement

This is the privacy statement of Body & Fit Sportsnutrition B.V. (hereafter: “we” or “us”). Here we explain what we do with your personal data and why we do this. Any term not defined within this notice has the same meaning as defined by the GDPR (EU General Data Protection Regulation n°2016/679). We encourage you to take the time to review this policy entirely to be fully informed. Please contact us if you have questions regarding this statement. Our contact details can be found at the end of this statement. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

What personal data do we process and what do we use it for?

Personal data, or personal information, means any information about an individual from which that person can be identified. Below we state which personal data we process for each activity, why we use this personal data and what grounds we use for the relevant processing. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to perform the contract we are about to enter into or have entered into with you or where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.


With every order you place with us we process the following personal data.
  • Gender
  • First name and surname
  • Delivery address (street, house number, postcode and city)
  • [Optional] billing address (street, house number, postcode and city)
  • Telephone number
  • [Optional] date of birth
  • E-mail address
  • IP address
We process this personal data in order to process your order and to be able to answer possible queries regarding your order. The grounds for the processing are the agreement that we have made with you and the fulfilment of our legal obligations. These are our legal administration obligations.

If you create an account

To simplify ordering you can also choose to create an account. If you create an account and enter the relevant data, we will process the following personal data:
  • Gender
  • First name and surname
  • [Optional] date of birth
  • Entered addresses in the address book
  • Overview of your orders
  • Reviews
  • Your favourites
  • Telephone number
  • E-mail address
  • IP address
  • Possible store credit
We process this personal data in order to process your orders and to be able to answer possible queries regarding your order. We use your favourites, overview of orders and reviews to gain insight into the products you prefer.
The grounds we use for processing your gender, first name, surname, date of birth (optional), addresses, phone number, email address and IP address are the implementation of the agreement that we have made with you and the fulfilment of our legal obligations.
The ground we use for processing the overview of your orders, reviews, your favourites and possible store credit is our legitimate interest in simplifying the transactions and gaining insight into the product preferences of our customers. This allows us to adjust the composition of the range of products to the preferences of our customers.

Browsing our website

When you visit our website and browse, we will process the following information:
  • Your approximate location based on a part of your IP address
  • What you do on our website, for example, what you click on
  • Your type of internet browser and the type of device that you use to visit our website
We process this data on the basis of our legitimate interest in improving our website and gaining insight into the product preferences of our customers.

When we send you our newsletter

We would like to use the newsletter to inform you of new developments and offers. If you subscribe to our newsletter, we process the following information:
  • E-mail address
  • Where you click in the newsletter
We use your e-mail address to send the newsletter to you. We only do this once you have provided express permission for this. You can unsubscribe from the newsletter by clicking the unsubscribe link in the newsletter or by withdrawing permission in your account at any moment. We use your click behaviour to determine which parts of the newsletter interest you. We use this information to compile our product offer on the site. We process your click behaviour based on our legitimate interest in gaining insight into the product preferences of our customers.

When we display online advertisements to you

We advertise our products on other websites and social media platforms. If we do this, we process the following data:
  • Your click behaviour on online advertisements
  • Your IP address or advertisement ID
When you click on an online advertisement for our products (e.g. on Facebook) we determine on our website that you have clicked on an advertisement and where the relevant advertisement was shown. If you have agreed to receive the e-mail newsletter then we assign you to an audience using your e-mail address that we supply to a social media platform to show you an advertisement or to ensure that the advertisement is actually not displayed. We do this, for example, if you have shown an interest in a product on our website, but one that you have not (yet) purchased, or when you have purchased a specific product several times. We process this personal data only if you have expressly consented to the placement of the cookies that are connected to the relevant processing.

When you contact our customer service

Our customer service is there to answer queries and solve problems. You can call, e-mail or chat with us or send a message via social media, such as Facebook and Instagram.
We can assist you more efficiently by storing your data. For this, we process the following personal data:
  • Name
  • E-mail address
  • Telephone number
  • IP address

When you review our products

We collect reviews about our products or service provision in order to constantly improve the quality of our products and services. In order to collect reviews, we process the following personal data as a minimum:
  • E-mail adres
  • Name
We collect the reviews in two ways: you can write a review for a product on our web store or you can write a review after completing your order. In the latter case we make use of a third party, Trusted Shops. Trusted Shops offers buyer protection free of charge and the option to submit a review. During the completion of the order process, on the thank you page, we explicitly ask you to consent to use Trusted Shops. If you consent to this, the following data will also be exchanged with Trusted Shops:
  • Order date
  • Order number
  • Purchase amount
  • Payment method
  • Customer number
  • E-mail address
  • Name of the web store
  • IP address
If you have an account at Trusted Shops or you have previously consented to use the services of Trusted Shops for another web store, then you will not be asked to give consent again for our web store. For additional information, visit:

When we carry out a Customer Satisfaction Survey

Customer satisfaction surveys are carried out among customers who order from us. For this, we are working together with marketing partners with whom we have a processing agreement. We process this data on the basis of our legitimate interest in gaining insight into the preferences of our customers regarding products or the user-friendliness of the webshop.We process at least the following personal data:
  • E-mail address
  • Name
The marketing partner that we work with is InSites Consulting. For more information:

Automated decision-making and profiling

We do not use automated instruments to make decisions about people. In addition to the data that is visible in your account we do not create a separate user profile for you. We do send you mailings and newsletters with content tailored to you. The content is determined by your purchases and the interests as gathered from your purchasing and click behaviour.

Retention periods and location

We store your personal data only for as long as required to achieve the objectives that your data has been collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We do not store the data outside the European Economic Area (EEA). The retention period that we adhere to is stated below for each processing.

Order on the website

We are legally required to store your data related to your orders (such as invoices and other accounting documents) for 7 years.

Ordering when using an account

We are legally required to store your data for 7 years. In addition to the storage of data for your orders as stated above, we store your data regarding your current and past orders as long as your account is active.
After removing your account, we will only store your data for as long as is legally required. If this is not the case the data regarding your account will be removed immediately (except for data regarding your orders, such as invoices and other accounting, which we are legally required to store for 7 years).

Browsing the website

We store your visitor data (such as cookies) only for as long as required and up to 26 months. After such period, we will ask to renew your consent or else the data will be deleted permanently.

Newsletter subscription

We only send newsletter if you have specifically opted in to receive such newsletter. We store your consent to receive newsletters so that we can establish our legal basis for sending you newsletter. If you request to cancel your newsletter subscription, we will delete your email from our lists immediately.

Customer service

We keep customer contact notes for as long as you are an active customer with us.
A telephone conversation can be recorded for training and analysis purposes. We have a legitimate interest in using these interactions to improve our service provision. We store the telephone call for the duration of three months.
A notice will inform you that the conversation may be recorded at the beginning of the call, the purposes of such recordings and the intended recipient.
You have the right to object to such recording. You also have the right to request access to such recording.

Sharing personal data with third parties

Body Fit will not sell your personal data to third parties and will only make this data available to third parties who are actively involved in carrying out your order.
For example, DPD for delivering packages in the UK. We can also share your data with partners that help us with:
  • supporting our customer service;
  • supporting our advertising and marketing campaigns;
  • supporting the process of customer surveys and obtaining ratings and reviews;
  • supplying financial services such as payment services, debt collection agencies and credit reporting agencies.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Our staff members and third parties commissioned by us are required to respect the confidentiality of your data. Body Fit (part of the Glanbia plc group) may share customer data internally.

Cookie information

Information collected through cookies, web beacons, pixel tags and other technologies described in more detail in our Cookie Policy.

Viewing, amending or removing data

You have the right to view, amend or remove your personal data. You also have the right to withdraw possible consent for data processing or submit an objection to the processing of your personal data. You are also entitled to the transferability of your data. This means that you can submit a request to us to send your personal data to you in a computer file, or to an organisation chosen by you.
You can submit a request for inspection, correction, removal or transfer of your personal data or a request for withdrawal of your consent or to object to the processing of your personal data by sending an e-mail to [email protected]. After confirming your identity, we will inform you no later than four weeks after receiving your request which personal data of yours we process or can possibly remove, protect or improve.
If you have created an account you can view your data at any moment and also make changes via the “My Account” page at Login.
Should you wish to remove part or all of your personal data from our systems and/or get a copy of your personal data and/or rectify/modify information related to your personal data, please contact us.

Complaint procedures

If you have a complaint about the compliance with this privacy statement or about a violation of your legal rights, you can send an e-mail to [email protected]. In addition, you have the option to submit a complaint to the Dutch Data Protection Authority. To contact them, we refer you to their website

Contact details

Name of person responsible for processing: Body & Fit Sportsnutrition B.V.
We use the following trade names:, Body & Fit, Body & Fitshop,
Business address:
Mars 10
8448CP Heerenveen

Telephone number: +44 (0) 800 - 0294 555
E-mail adres : [email protected]

The privacy statement was last edited on 27 March 2020.